Explore FC St. Pauli’s 2025-26 kit collection—home, away and third—where club identity meets performance innovation and sustainable design.
FC St. Pauli has unveiled its 2025-26 kit collection in partnership with PUMA, signalling a return to tradition while delivering forward-looking innovations and an explicit commitment to sustainability. According to the club’s description, the jerseys are made with 100% recycled RE:FIBRE material, underlining the club’s environmental values.
In this article, we’ll take a closer look at each kit—the home, the away, the third (and/or special edition) versions—highlighting their design inspiration, performance features, and underlying cultural meaning.
Home Kit: Brown & White Stripes Revisited
The home kit marks a clear nod to FC St. Pauli’s historical look: bold brown and white vertical stripes return, a design last used as the home shirt in 2011-12.
Key Features:
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Colour Palette: Dominant “espresso brown” base with white vertical bars.
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Design Inspiration: The stripes draw on club heritage, with the motto “Brown. White. For the game.” featured in club communications.
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Material & Sustainability: Manufactured from 100% recycled material (RE:FIBRE) to highlight FC St. Pauli’s sustainability commitment.
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Performance: Lightweight, breathable fabric aimed at modern match demands, while still visually rooted in tradition.
Why It Works: This kit showcases identity first—fans recognise the stripes instantly—while using materials and construction that reflect current expectations in football apparel.
Also check: FC St. Pauli 2024-25 Kits: A Perfect Fusion of Identity, Innovation, and Sustainability
Away Kit: Clean, Modern, Symbolic
The away kit presents a fresh white base keyed with club colours and subtle heritage touches.
Key Features:
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Base Colour: White provides clarity and contrast, especially in away matches.
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Accents: A brown and red block stripe across the chest, brown collar — referencing club colours and heritage.
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Sustainability & Fabric: Again built from 100% recycled RE:FIBRE material.
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Design Concept: The club describes the kit as combining “sporty and professional appearance … with a timeless, laid-back style.”
Why It Works: The away kit strikes balance: it maintains a premium, clean aesthetic while retaining visual ties to the club’s brown identity and sustainable messaging.
Third Kit: Subculture Edge & Symbolism
The third kit reveals FC St. Pauli’s subcultural roots and unique identity.
Key Features:
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Primary Colour: Predominantly black, a departure from the main brown/white palette.
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In-Design Details: A skull motif embedded into the shirt—an emblem long associated with the club’s counter-culture, alternative ethos and neighbourhood identity.
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Sustainability: Once again made of 100% recycled materials.
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Purpose & Use: Designed as a bold alternative for cup games or as a lifestyle statement off the pitch.
Why It Works: This kit underlines FC St. Pauli’s uniqueness—not just as a football club, but as a cultural brand. By combining street influence, identity symbolism, and high-quality kit production, it appeals both to fans on the terraces and the broader lifestyle market.
Shared Innovations & Sustainability
Across all kits:
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Use of recycled materials (RE:FIBRE) to reduce environmental impact.
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Design choices reflecting the club’s history, neighbourhood (Hamburg’s St. Pauli district), and socio-cultural values.
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Strong branding by PUMA, with attention to performance features (breathability, fit, modern tailoring).
Where to Purchase
Kits are available at the official FC St. Pauli shop and authorised retailers. The club’s website outlines the home + away versions with full product codes.
Conclusion
The 2025-26 kit collection for FC St. Pauli succeeds on three fronts:
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Identity — striking visuals rooted in club heritage (stripes, brown/white).
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Innovation — modern materials, performance design, a fresh away and third look.
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Sustainability — a genuine commitment to recycled fabrics and environmental responsibility.
For fans, players, and the brand, these kits are more than just jerseys—they represent a club that stands for more than football: culture, community, and change.
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